Keeping it intact discourages unauthorized use and protects the university’s reputation.Ĭan I remove the trademark symbol from university logos? The trademark symbol indicates that the University of Georgia is in the process of registering the mark in question as its property. What is the purpose of the trademark symbols on university logos? What is considered an alteration of the university’s logos?Īny graphic identifying the university, its units or any of its student groups that includes an arch of any kind or any part of the University of Georgia wordmark is considered an alteration and is prohibited. the floral embellishments in the upper portion.the lightbulbs at the top of each side.To ensure this, make sure any illustration of the Arch is detailed enough to be clearly distinguished from the arch-shield icon. Logos are a specific type of university trademark.Ĭan I use illustrated versions of the Arch?īecause the Arch is represented in the visual identity, illustrations of the Arch must not look like logo alterations. What is the difference between a logo and a trademark?Ī trademark is any graphic or verbiage legally registered and owned by an entity. See the Student Affairs trademark approval process. Four categories of student group statuses exist. Contact the logo liaison for each unit for usage approval and access.Ĭan student groups use university trademarks (including logos)?Ī student group’s access to university trademarks is determined by the group’s status.
University trademark policy also applies to individual unit logos. However, usage must comply with trademark policy. University-level logos have been made available for public download. Keeping the university’s logos distinct and its elements exclusive helps strengthen the recognizability of UGA’s visual identity and consequently strengthens the recognizability of the university itself. Instead, leverage the university brand by using the recommended promotional graphic arrangement.
Promotional graphics may be created for temporary events or initiatives, but they must not incorporate any elements of the visual identity (the arch-shield icon, the University of Georgia wordmark). Never create alternate graphics to identify the university or its units. A logo may be a wordmark (a graphic created only from letters), an emblem (a graphic created with no words) or a combination of both. For the University of Georgia, only logos created by the Division of Marketing & Communications from the visual identity system are considered official.
It identifies the entity like a person’s name identifies the person.
FAQĪ logo is the simplest visual representation of an entity. Logos may not be altered or used for promo marks, and an official logo must be included somewhere on the item. The graphic cannot include the name of your unit, lab, or division. They may be used on promotional and collateral materials, but they do NOT take the place of an official brand logo. It may be used for limited-time events or longer-term programs or initiatives. A promotional mark is a unique graphic approved by the Division of Marketing & Communications that relates to a unit or division’s mission, program, or event.
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